GU Energy

In 1991, our passionate little Berkeley-based sports nutrition company forever changed the way athletes re-fueled during exercise by introducing GU Energy Gel. GU finally made eating on the run possible and enjoyable! We take pride in our history but never let it stop us from continually improving what we do. Today, look for GU on race courses, at your favorite run/bike/tri/outdoor shop or in the hands of the top athletes on the planet. GU, the best there is.